Colorado's Bike Shop since 1973. Offering unequalled customer service and knowledgable, friendly staff.  Quality, value and trust. Professional Fitting Services. Bicycles fromn Trek, Specialized, Yeti, Santa Cruz, Cervelo, Orbea and Seven. Ron Kiefel 7-Eleven Cycling Team Hours & Location



Eugene's Big-Ass Turkey Sale!

ALL Bikes sale priced! 

Go early bird on your 2015 machine and save 5%

ALL 2014 bikes marked to move

GREAT deals on 2014 Surly fat bikes

CRAZY deals on remaining Orbea

Still have some 2014 demo bikes

Clothing, Shoes & Helmets all 15% Off

*Clearance clothing, shoes & helmets UP TO 70% OFF


Wheels 15% Off

Eyewear 15% Off

Computers 15% Off

Components 15% Off

Accessories 15% Off?

Trainers & Trainer Accessories 20% Off!


 Many of our customers have honed their home mechanic skills pretty well over the years, either by curiosity or necessity. Want to up your game?  

Take one of our intensive instructional hands-on courses taught by the expert technical staff of the WRC Service Department!

Click HERE for all the details and to sign up


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